{"title":"Home page","description":"\u003cp\u003eStrength coaching, programs, and apparel for former athletes in their 40s. Block periodization, programmed recovery, and what your body actually needs at 40+. Built by a practitioner walking the same work.\u003c\/p\u003e","products":[{"product_id":"10-week-kettlebell-distance-running-hybrid","title":"10-Week Hybrid: Minimalist Strength + 0-to-5K","description":"\u003cp\u003eA 10-week program for athletes who want to build real strength and aerobic capacity without a gym, fancy equipment, or another app deciding what they do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe strength side is minimalist by design:\u003c\/strong\u003e kettlebells, dumbbells, pull-ups, dips, push-ups. No barbell. No machines. No gym membership required. 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No shortcuts. No excuses.\u003c\/p\u003e\n\u003cp data-start=\"1148\" data-end=\"1380\"\u003eThis shirt is built on a premium unisex tri-blend fabric that drapes naturally, moves with you, and feels broken-in from day one. Soft enough for daily wear. Durable enough for training. 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