Big F*cking Day Tee

This is what I say to the athletes I coach every day.

You're here. You're ready. Let's make the most of it. Life itself is a big fucking day — so why quit?

That's the whole point of the shirt. Just the thing I tell the kids in the weightroom, on a piece of cloth you can wear into yours.

If you've trained on a floor with me, this one's already in your language. If you haven't, now you know.